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A newsletter focusing on health and wellness, and all things marketing.
Jun 3, 2026
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3 min read
🚨The Non-Emergency of Urgency Marketing & Why It Misleads You
May 27, 2026
🔇🤫Why the most expensive brands say almost nothing and why it works.
May 20, 2026
2 min read
😳The Irony of Marketing a Workbook When You Barely Use Social Media
May 13, 2026
4 min read
🆓The Marketing Word That's Doing The Most, Literally
May 6, 2026
🤑And trying to sell us something too.
Apr 29, 2026
👀I had to google if these were real jobs. They were.
Apr 22, 2026
🧘🏾♀️🧠Why Brand Slogans Sound Like Affirmations & What They Do To Your Brain
Apr 15, 2026
6 min read
Your copy isn't broken. It's just still wearing the outfit you needed two years ago.
Apr 8, 2026
Why Brands Get To Evolve Out Loud and Why You Feel Guilty For Doing the Same Thing.
Apr 1, 2026
How a bar of soap and a British comedian accidentally taught me everything about honest messaging.
Mar 31, 2026
Now, let me reintroduce myself🫱🏽🫲🏽
Mar 22, 2026
The Hidden Weight Behind Wellness's Most Trusted Word
Mar 10, 2026
Credibility vs. Believability: Why Some Wellness Claims Feel True, and Others Don’t
Mar 3, 2026
Exploring the power of the potential to harm or heal.
