💡What Branding Actually Is (and Isn't)

It's not your logo, your colors, or your font

🖼️Curated, By Whom?

Curated, working hard, so recommended didn't have to

It's Called a "Hook" For a Reason

🪝The Psychology of Why That First Line Will Always Leave You Curious

Powered By

🤖 What "Powered By" Is Asking You To Skip

🫣It's "Just" Me

The One Word That Makes You Smaller Yet Sells You Everything

The Fine Print Is the Product

🔎👀The catch was never hidden. We just stopped reading it.

💳When Did "Empowerment" Start Meaning "Buy This"?

Why Every Brand Suddenly Has a Community

🤦🏾‍♀️And What You're Actually Joining

Urgency Theater

🚨The Non-Emergency of Urgency Marketing & Why It Misleads You

How Do You Sell a Smell?

🔇🤫Why the most expensive brands say almost nothing and why it works.

I Made the Thing. Now I Have To Sell It!

😳The Irony of Marketing a Workbook When You Barely Use Social Media

"Free" is Doing A Lot of Work!

🆓The Marketing Word That's Doing The Most, Literally

They're Playing Our Song!

🤑And trying to sell us something too.

The Unofficial Glossary of Marketing Language

👀I had to google if these were real jobs. They were.

They Sold You A Feeling, Not A Product.

🧘🏾‍♀️🧠Why Brand Slogans Sound Like Affirmations & What They Do To Your Brain

The Difference Between a Brand Voice & a Coping Mechanism

Your copy isn't broken. It's just still wearing the outfit you needed two years ago.

The Language Lag

Why Brands Get To Evolve Out Loud and Why You Feel Guilty For Doing the Same Thing.

The Marketing We Grew Up Trusting

How a bar of soap and a British comedian accidentally taught me everything about honest messaging.

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Now, let me reintroduce myself🫱🏽‍🫲🏽

100% Natural?

The Hidden Weight Behind Wellness's Most Trusted Word

The Psychology of Believability in Wellness Marketing

Credibility vs. Believability: Why Some Wellness Claims Feel True, and Others Don’t

This Will Change Your Life!

Exploring the power of the potential to harm or heal.